Getting Data to the Front Lines of Your Business with Scott Holden, CMO of ThoughtSpot

We all know that getting your executive team to make more data-driven decisions is important. But according to Scott Holden, CMO of ThoughtSpot, it isn’t enough. At ThoughtSpot, Scott is focused on helping entire organizations become data-driven, from top to bottom. On this episode, he discusses how he’s doing this, how he thinks about decision-making in general, and much more.

Key Takeaways

• New AI tools can help push analytics and data-driven decision-making to every level of your organization.
• Data-driven decisions need to also be a part of the culture. Set an expectation that everyone can use analytics tools to make decisions.
• Making great decisions means taking risks. And that means you need to be comfortable defending the decision, no matter what the outcome.

Quotes

• “Everything that I look at in my world comes through an analytical lens, and the power of that is that you can merge lots of different data sets together and get a more cohesive view.”
• “You can start out small and have a little win and then keep going.”
• “The power of the modern data stack is I don’t have a data analyst on my team.  We all are able to bring up data sources like a data engineer.”

Thanks to our friends

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